Linden Farmers Market Graphics

2018

Access to fresh food is an obstacle faced by many Central Ohio residents. In the Linden neighborhood, a partnership with the City of Columbus improved food access by establishing the Linden Farmer’s Market.

In support of the market, the NDC created a brand strategy and visual package to incentivize neighbors to not only seek out healthy food options, but also to support local businesses. Materials were distributed to local businesses, churches and public institutions, while eye-catching postcards helped promote the summer-long event.