In 2014, the Parsons Avenue Merchants Association (PAMA) enlisted the NDC to assist with a community gateway design to replace a previous South Side monument. In response, the NDC developed creative concepts that imagined a new “Welcome to the South Side” monument.
A three-year process of design exploration, refinement, and funding discussions with project stakeholders resulted in a final design consisting of two graceful arching space frames welcoming visitors into the Parsons Avenue corridor. Other site enhancements include donor pavers, decorative lighting, and extensive landscaping. In May 2022, the monument was officially inaugurated by PAMA.