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PAMA Monument


In 2014, the Parsons Avenue Merchants Association (PAMA) enlisted the NDC to assist with a community gateway design to replace a previous South Side monument. In response, the NDC developed creative concepts that imagined a new “Welcome to the South Side” monument.

A three-year process of design exploration, refinement, and funding discussions with project stakeholders resulted in a final design consisting of two graceful arching space frames welcoming visitors into the Parsons Avenue corridor. Other site enhancements include donor pavers, decorative lighting, and extensive landscaping.

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